In today's always connected world, a website must work effectively.

When used well, your website is your most important business tool.

No matter the size, any business can benefit from an active online presence and the use of online tools. Your website plays a key role in forming better relationships with new or existing customers.

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Contact us today to get your free website assessment.

Your website is...

Working 24/7

Your website is working 24/7 so it must be doing its job well.

First Contact

Your website is usually the first point of contact for customers.

No Breaks

Your website must be great, as it doesn't take breaks.

Info Resource

Your website provides a wide range of information about you.

Are you getting the most out of your website, is it working for you?

Read on to find out more about how the apricot principle can help you maximise the effectiveness of your website.

Your website must be...

Brand Affirming

With its look and content your website must affirm your brand.


It must engage new customers in a ongoing conversation.

Star Performer

Your website is always on duty, it needs to be great.

Up To Date

Worse than no website is one that is out of date.


Start the conversation today about your website design requirements.

A great website is the first step in building better relationships.

We can assist with a range of online tools to attract more customers.

As the the apricot principle we look forward to helping you in the online space with not only a website, but also email solutions, social media, video, live streaming and more.

  • Email – Needs to be managed across multiple devices, anytime, anywhere.
  • Social media – Can play a large role in connecting with clients.
  • Video – With today’s faster internet connections, video is a great tool to form relationships with new or existing customers.
  • Live streaming – Offers an exciting opportunity to connect directly with your customers base.


by the apricot principle


Start the conversation today about your website design requirements.