A logo is more than just your name in words and pictures.
It is the key visual element of the brand experience you wish to create for your business.
Ultimately your brand could become your most valuable asset, with your logo being a key element. Therefore, it is imperative to get your logo right.
Not just any logo
Be seen
Does your logo provide impact in the marketplace?
Be recognised
Does your logo make you stand out in the crowd?
Be remembered
Does your logo help your business be remembered?
Take control
Do you have control of your logo and other brand assets?
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Use these links find out more about the apricot principle, our services and view our portfolio, or continue below to read more about our logo solutions.
So, does your logo...
...provide impact in the marketplace?
When people think of your company, the picture in their mind is often your logo. It must be unique to your industry and the marketplace.
...make you stand out in the crowd?
Your logo is the ongoing consistent element of your business and its brand, like a nation’s flag. Therefore, it must be clear and distinctive.
...help your business be remembered?
Your logo stays the same for an extended period. It must be memorable, reminding people of good interactions with your business.
...and most importantly
Do you have control of your logo and other brand assets?
At the apricot principle we strongly believe that a company must feel in control of their logo and brand.
So much so, we invented the LOGOBox. Praised by the print industry as ‘genius‘, ‘this should become the industry standard (…) all businesses need to have this‘. LOGOBox puts the tools in your hand to consistently present and grow the reputation of your brand.
Already have a logo?
Don’t worry, we can work with you to make sure it is of the correct standard for print and digital work, as well as creating a LOGOBox for your existing logo.
